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Remarketing strategies play a key role in shaping the financial success of your fleet. By understanding the dynamics between a vehicle's sale price and its book value, you can uncover significant financial opportunities—or risks.
Maximize your returns by making informed decisions that align with your financial goals. Explore effective strategies to get the best value from your remarketing efforts.
Fleet vehicle remarketing is the sale of fleet vehicles once they’ve reached the end of their lease or lifecycle. This process includes:
Reconditioning the vehicles and removing any identifying logos or signage.
Handling all administrative tasks, such as:
Transport logistics.
Remarketing isn’t just about selling your used cars; it's about maximizing value from vehicles that are no longer needed. By effectively managing your fleet's remarketing process, you can ensure a smoother transition of assets, reduce holding costs, and generate higher resale values.
It's crucial to define clear objectives that align with your overall business strategy. Consider what you aim to achieve through remarketing—whether it's maximizing profitability, reducing fleet size, or updating vehicle models. Ultimately, you’re looking to get the best price for your vehicles in the shortest amount of time.
Conduct a fleet performance report A successful remarketing strategy begins with understanding your current fleet inventory.
Choose the right time: fleet vehicle lifecycle strategy Figuring out when to sell your fleet vehicles to maximize your returns plays a vital role in fleet remarketing. Start by understanding the fleet vehicle lifecycle, and then determine your optimal vehicle replacement timeline as part of this process.
Model year impact
Also, certain vehicle types may experience higher demand during specific seasons or economic conditions. By aligning your sales with these trends, you can maximize exposure and achieve better prices.
Use data analytics for informed decision-making By using advanced analytics, you can predict market trends, identify high-demand vehicles, and improve pricing strategies. With valuable insights you can enhance decision-making and continuously adjust as necessary.
Choose the right channels for fleet remarketing Choosing the right channels for selling your vehicles is a key component of a successful remarketing strategy. Each channel has its pros and cons, and selecting the right one depends on your specific goals and resources.
Upstream from auction This involves putting the vehicle up for sale before it goes to auction.
Traditional auction The conventional method of selling vehicles at a physical auction.
Salvage sales For vehicles that are totaled from an accident, flooded, or damaged by fire, salvage sales are conducted through compliance auctions.
Invest in fleet vehicle reconditioning Improving the condition of your vehicles before selling them can significantly enhance their resale value. Reconditioned vehicles are more appealing to potential buyers, justifying a higher price and ultimately increasing your returns.
We’re here to offer you strategic guidance through your remarketing process by getting to know your fleet. We provide a fleet performance report that will help you understand which vehicles are ready to sell to keep your inventory up to date. You will be able to quickly adjust to market changes and seize new opportunities, keeping your fleet competitive.
Guaranteed resale value: Benefit from our unique Advanced purchase program which offers you a guaranteed resale value. Gain confidence with a level of assurance and predictability in the remarketing process. This guarantee can help reduce risks associated with fluctuating market conditions, offering you peace of mind and a more stable financial outlook.
The remarketing process can be complicated – we're here to make it simple for you.
Learn more about how we can help or contact us today.